Precision care. Profound change.

Care with purpose

Looking for Dr. Brad Francis? He now practices at Calibrate Chiropractic in Pleasanton.Calibrate Chiropractic was created to offer a place where patients feel listened to—where the analysis is as important as the adjustment, and where the goal is not just temporary relief, but lasting change in how the body functions and adapts.For many current Blair patients, this will feel familiar: the same precise upper cervical foundation they already know, with the added ability to address the full spine when needed.Calibrate is not an adjust-everything-every-time office. The intent is to identify what is actually driving the problem, make the fewest specific corrections necessary, and help your body adapt well over time.Some visits involve adjustments. Some do not. Either way, the goal is the same: do what is necessary, avoid what is not, and help create lasting change.

APPROACH

What makes Calibrate different

Each visit is built around a simple process:Assess
How your spine and nervous system are functioningDecide
Whether a correction is actually neededAdjust
Specifically and gently when indicatedRe-check
How your body is respondingWhen I say I calibrate your spine, I’m talking about a process—not just a push.The goal is not more treatment. The goal is better results.

Method

The Calibrate Method

My approach combines two important ways of looking at the spine.Neurological foundation
The upper neck can have a major influence on posture, balance, nervous system function, and how the body organizes itself.Structural foundation
The pelvis and lower spine often act as the base of support for everything above them.Not every patient fits neatly into one system. My job is to determine what is primary, understand how the rest of the body is compensating, and make the fewest corrections necessary to create the biggest impact.Less intervention. More meaningful change.

Built for lasting change

Many people are used to care that feels good for a short time, but never seems to hold.The focus here is not just how you feel right after a visit. The focus is how well your body maintains progress between visits.That often means fewer overall adjustments, some visits without treatment, more stability over time, and less dependence on frequent care.If you value precision, honesty, and longer-lasting progress, this approach may be a good fit.

PROCESS

What to expect

New Patient Visit
We begin with a detailed conversation, health history, and examination to understand your goals and determine whether this approach is a good fit.Foundation Analysis
I evaluate the spine with special attention to both neurological and structural foundations. When appropriate, advanced imaging such as upper cervical CBCT may be used for greater precision.Specific Care, When Needed
When an adjustment is needed, it is intentional and specific. Sometimes that means adjusting. Sometimes it means leaving things alone and allowing your body to continue adapting.Follow-Up and Reassessment
Progress is measured by how well your body holds change between visits. Follow-up visits help determine what is needed next—no more, no less.

Services

Services and Fees

New Patient — $450
Comprehensive consultation, detailed examination, and upper cervical CBCT when appropriate. If imaging is not needed right away, the fee will be adjusted accordingly at the visit.Transfer / Returning Patient Visit — $150
For patients who have seen Dr. Francis before at another location, or returning patients whose last visit was more than one year ago.Calibrate Office Visit — $110
Ongoing check-ups and calibrations as needed.Online booking always shows current pricing and availability.

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About

About Dr. Francis

Dr. Brad Francis is a chiropractor and professor focused on precise, efficient care.He earned his Doctor of Chiropractic degree from Palmer College of Chiropractic in Iowa and has studied both full-spine and upper cervical approaches extensively, particularly Gonstead and Blair.Today, he divides his time between private practice and teaching chiropractic technique at Life Chiropractic College West.In both settings, his approach is the same: be thorough, be honest, and do the least amount of specific intervention needed to create meaningful change.He is also a husband and father, which shapes the kind of care he wants to provide: care that respects real life and helps people make progress without feeling dependent on constant visits.

FAQ

Common Questions

Looking for Dr. Brad Francis?
You can now find Dr. Brad Francis at Calibrate Chiropractic in Pleasanton, CA.What makes Calibrate Chiropractic different?
Calibrate is built around careful assessment and only thoughtful, specific corrections. The goal is not to adjust everything every time, but to determine what is actually needed, and more importantly, what's not.Do you adjust at every visit?
Each visit is based on how your body is functioning and whether a correction is actually indicated.Do you only provide upper cervical care?
Care is grounded in precise upper cervical care, but full-spine adjustments may also be used when appropriate.What happens at the first visit?
The first visit includes a detailed conversation, health history, examination, and any additional analysis needed to determine whether this approach is a good fit.Do you take insurance?
Calibrate Chiropractic is a direct-pay, out-of-network practice. If appropriate, documentation may be provided for patients seeking possible reimbursement from their insurer.What if I’ve seen Dr. Francis before at another office?
Patients who have previously seen Dr. Francis may book a transfer or returning patient visit, depending on how long it has been since their last appointment.

Location

Location and Hours

Calibrate Chiropractic
Inside The Flow Chiropractic
533 Peters Ave, Suite 100
Pleasanton, CA 94566Street parking is available in front of the building, with an additional lot on the left side when facing the entrance.Hours
Tuesday: 7:30am – 3:30pm
Friday: 9:00am – 5:00pmHours may vary slightly by academic quarter. Online booking always shows the most up-to-date availability.

Ready to get started?

Book your first visit below to see whether this approach is the right fit for you.

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