CALIBRATE CHIROPRACTIC

Care with purpose

Calibrate Chiropractic was created to offer a place where patients feel listened to—where the analysis is as important as the adjustment, and where the goal is not just temporary relief, but lasting change in how the body functions and adapts.Care at Calibrate is built around careful comparative analysis, not automatic routine adjustments.Our goal is to understand how your body is functioning currently, identify persistent limitations, and make the fewest specific corrections necessary to help you thrive.

A Different Starting Point

Many people expect an initial chiropractic evaluation to end with some sort of treatment. At Calibrate, the first appointment is intentionally different.A finding on an examination does not automatically mean something needs to be "fixed." The body is constantly adapting. Some compensatory findings change on their own, while primary findings will remain consistent.Our process begins by establishing a baseline before beginning treatment. Key findings are later reassessed and compared before deciding what to correct.Findings that change without treatment may deserve less attention. Findings that remain consistent are the clues that often help discover the root cause of issues.The goal is not to fix as many small problems as we can find. It is to understand what matters, preserve what is already working well, and intervene only when necessary.Some visits involve adjustments. Some do not.Either way, the value is in making the right decision.

The Calibrate Process

Establish a pre-treatment baseline on the first visit.Future appointments are built around a simple process:Assess
How your spine and nervous system are functioningDecide
Whether a correction is actually neededAdjust
Specifically and gently when indicatedRe-check
How your body is respondingCalibration is not just the adjustment. It is the process of evaluating, deciding carefully, making the right correction when indicated, and checking the response.The goal is not more treatment, it is better results.

The Calibrate Method

Calibrate combines two important ways of evaluating the spine.Neurological FoundationThe upper cervical region plays an important role in head and neck mechanics, balance, posture, and how the rest of the body organizes and compensates.Dr. Francis has extensive training in Blair Upper Cervical analysis and uses precise upper cervical procedures when they are appropriate.Structural FoundationThe pelvis and lower spine form the mechanical base supporting the regions above them.Full-spine approaches, including principles from Gonstead and other specific techniques, are used when structural findings warrant attention.The objective is not to choose one technique and apply it to everyone.It is to determine what appears primary, recognize what may be compensatory, and decide which foundation—if either—needs to be addressed first.Less unnecessary intervention. More informed care.

New Patients

The Calibrate StartYour initial experience at Calibrate is a deliberate two-visit process.Visit One — Baseline AssessmentWe begin with a detailed conversation, health history, examination, and foundational assessment to establish how your body is presenting before intervening. An adjustment is intentionally not performed during this visit.Before changing anything, we want to understand how your body is presenting on its own. The goal is to not interfere with what is working well, and support only the areas that need help.Between Visits — AnalysisThe doctor will study the examination findings, relevant records, and any imaging available.If additional imaging would meaningfully improve the clinical decision, it may be recommended at this stage and completed through an independent local imaging facility.Visit Two — Comparison & First CalibrationKey parts of the assessment are repeated and compared with your original baseline.Findings that have changed without treatment may carry less weight. Findings that remain consistent can help narrow the clinical focus.We discuss the findings that actually matter, those that may not require intervention, and come up with a plan together based on your goals. When clinically appropriate, the first adjustment is performed at this visit.Our goal is not to treat everything, it is to make better decisions.

Continued Care at Calibrate

Many people are accustomed to chiropractic where similar routine treatment is repeated frequently.Whether your goal is symptom management or prevention and maintenance - our goal is to see you less.As your body adapts and holds change more consistently, the clinical picture should evolve with it.We strive to understand what your body can manage well on its own, intervene where meaningful problems persist, and gradually require less outside help when possible.The value is not in the sensation of being adjusted. The value is in the critical thinking and collaboration aimed at helping you function at your best.

Services and Fees

Calibrate Start — $450The complete two-visit new-patient process.Consultation and examination, baseline foundation assessment, case analysis, review of relevant imaging and records, comparative reassessment, discussion of findings and recommendations, and the first Calibration.Outside imaging, when recommended, is paid separately to the imaging provider.

• Schedule Your Calibrate Start

Transfer / Returning Patient Eval — $150
For patients that have seen Dr. Francis more than 6 months ago. Includes an updated history, examination, and determination of what is appropriate now.Established Patient Visit — $110
Ongoing calibration visits for active patients.Online booking always shows current pricing and availability.

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Calibrate Chiropactors

Dr. Brad Francis

Dr. Francis is a chiropractor and full-time technique professor focused on precise, selective care.He earned his Doctor of Chiropractic degree from Palmer College of Chiropractic in Iowa and has trained extensively in both upper cervical and full-spine approaches, with particular emphasis on Blair and Gonstead methods.In both teaching and patient care his philosophy is similar:Be honest be thorough, and understand before intervening. Make the fewest specific corrections needed to foster meaningful change, then let the response guide the next decision.He is also a husband and father, which shapes the kind of care he wants to provide: care that respects real life and helps people make progress built around their needs.

Common Questions

Looking for Dr. Brad Francis?
You can now find Dr. Brad Francis at Calibrate Chiropractic in Pleasanton, CA.What makes Calibrate Chiropractic different?
Calibrate is built around careful assessment and only thoughtful, specific corrections. The goal is not to adjust everything every time, but to determine what is actually needed, and more importantly, what's not.Do you adjust at every visit?
Not necessarily. Each visit is based on how your body is functioning and whether a correction is actually indicated.Do you only provide upper cervical care?
Most care is grounded in precise upper cervical care, but full-spine adjustments may also be used when appropriate.Will I get adjusted on the first visit?
Generally not. The first visit is intended to establish a baseline before anything is changed.At the second visit, key findings are reassessed and compared. If something changes substantially without treatment, that provides useful information. Findings that remain consistent may deserve greater attention. That additional information helps us decide what actually requires intervention and what may be better left alone.Does everyone need X-rays? What do they cost?New imaging is only recommended when the doctor believes it will materially improve the clinical decision. When indicated, imaging is completed through an independent local imaging facility and paid directly to that provider. Calibrate compatible imaging typically ranges between $100 and $300 depending on type and location.Do you take insurance?
Calibrate Chiropractic is a direct-pay, out-of-network practice. If appropriate, documentation may be provided for patients seeking possible reimbursement from their insurer.I've seen Dr. Francis before. Do I need the Calibrate Start?Usually not.Patients who previously saw Dr. Francis at another practice may book a Transfer / Returning Patient Evaluation. Established Calibrate patients returning after an extended absence may use the same appointment type.What if Calibrate isn't the right fit?Don't hesitate to reach out. Dr. Francis may have a helpful referral. Our top priority is to get you the care that you need, here or elsewhere.If Dr. Francis believes another provider, specialty, or approach would be more appropriate, he will explain that and help point you in the right direction.

Location and Hours

Calibrate Chiropractic4713 First Street, Suite 220
Pleasanton, CA 94566Parking is available in the lots behind the building and along Abbie Street.The most direct entrance is behind the building on the side closest to Abbie Street. Look for the Calibrate Chiropractic hanging sign near the outdoor stairs. An indoor entrance and elevator are located immediately right of the stairs.Hours
Tuesday: 7:30am – 3:30pm
Friday: 9:00am – 5:00pmAvailability may vary slightly by academic quarter. Online booking always shows the most up-to-date availability.

Ready to get started?

Start with understanding.The Calibrate Start is designed to determine what actually needs attention before deciding how much care—or how little—you need.

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